Consumer psychology for marketing by G. R. Foxall

Cover of: Consumer psychology for marketing | G. R. Foxall

Published by International Thomson Business Press in London, Boston .

Written in English

Read online

Subjects:

  • Consumer behavior.,
  • Marketing -- Psychological aspects.

Edition Notes

Includes bibliographical references (p. 254-279) and index.

Book details

StatementGordon Foxall, Ronald Goldsmith, Stephen Brown.
ContributionsGoldsmith, Ronald Earl.
Classifications
LC ClassificationsHF5415.32 .F678 1998
The Physical Object
Paginationxvi, 286 p. :
Number of Pages286
ID Numbers
Open LibraryOL478173M
ISBN 101861523718
LC Control Number98204222

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Introduction. Consumer psychology helps the company for the formulation of new products and in the design of their advertisements by manufacturers.

They are simply called as the study of the consumer behavior. The consumer behaviors are studied as an attempt to understand about the decision making process of the consumers in groups or individuals. Book description.

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer gh these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of.

My favorites of late (my focus is on judgment and decision making [JDM]: The Art of Choosing by Sheena Iyengar (a nice mix of philosophy and decision making. Aimee Drolet, Carolyn Yoon Octo The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.

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CONSUMER BEHAVIOR combines a foundation in key concepts Consumer psychology for marketing book psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of /5(4).

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Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion. Shows how psychology can make sense of consumer behaviour.

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marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of.

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Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the s and 50s as a distinct sub-discipline in the marketing area.

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