Brand Luther 1517, printing, and the making of the Reformation by Andrew Pettegree

Cover of: Brand Luther | Andrew Pettegree

Published .

Written in English

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Subjects:

  • Reformation,
  • Publishing,
  • Church history,
  • Christian literature,
  • Printing,
  • History

Edition Notes

Includes bibliographical references (pages 343-368) and index.

Book details

Other titlesBrand Luther :
StatementAndrew Pettegree
Classifications
LC ClassificationsBR325 .P48 2015
The Physical Object
Paginationxvi, 383 pages
Number of Pages383
ID Numbers
Open LibraryOL27192526M
ISBN 101594204969
ISBN 109781594204968
OCLC/WorldCa925490183

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His friend and ally the artist Lucas Cranach designed attractive title pages highlighting Luther’s name, an innovation that contributed to the creation of what Pettegree calls “Brand Luther.” An informative history of a man of “adamantine strengths and very human weaknesses” who incited a theological : Andrew Pettegree.

Publishing in advance of the Reformation’s th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism—the literal marketplace of ideas—into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.

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Brand Luther fills that gap. It is an insightful and highly scholarly book but it’s very readable at the same time. It is a well-researched book that provides deep analysis of the rise of Protestantism. It should be on university curriculums for history.

It is a Brand Luther book for everyone interested in Author: Richard Schwedes. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of : Andrew Pettegree.

Brand Luther:Printing, and the Making of the Reformation by Andrew Pettegree (Penguin: New York, ), pgs. The flood of words in books and articles, on blogs, and at conferences commemorating, discussing, and making hay of is already here.

Pettegree illustrates Luther's great gift not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first  brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas.

The result is a book that does not just commemorate the Reformation but helps us to view its history in a completely different way.”-C. Scott Dixon, author of Protestants: A History from Wittenberg to Pennsylvania “Brand Luther tells two tales.

The first is an engaging biography of the German reformer Martin Luther. “Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe--and Started the Protestant Reformation" by Andrew Pettegree. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand.

He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas.4/5(). Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe--And Started the Protestant Reformation by Andrew Pettegree No Customer Reviews.

The narrative "Brand Luther" ranges widely over the Reformation's causes and effects, theological struggles and personalities, focusing on Luther as hero (though not in a partisan way).

This is a boon for readers. Luther is so big the author can't help but betray admiration, which makes for good storytelling. Publishing in advance of the Reformation’s th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism—the literal marketplace of ideas—into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.

From the Hardcover edition. Brand Luther fills that gap. It is an insightful and highly scholarly book but it’s very readable at the same time.

It is a well-researched book that provides deep analysis of the rise of Protestantism. It should be on university curriculums for history.

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Brand Luther, by Andrew Pettegree, founding director of the St. Andrews Reformation Studies Institute at the University of St. Andrews in Scotland, falls into the latter category. Drawing on his expertise in the history of printing and the book, Pettegree offers a novel approach to the story of Martin Luther and the Lutheran Refor­mation.

Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe--and Started the Protestant Reformation - Ebook written by Andrew Pettegree. Read this book using Google Play Books app on your PC, android, iOS devices.

Download for offline reading, highlight, bookmark or take notes while you read Brand Luther: How an 5/5(1). The result is a book that does not just commemorate the Reformation but helps us to view its history in a completely different way.

Scott Dixon, author of"Protestants: A History from Wittenberg to Pennsylvania" "Brand Luther" tells two tales. The first is an engaging biography of the German reformer Martin Luther. Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation Andrew Pettegree.

A Brief Book Summary from Books At a Glance. By Bruce White. About the Author. Andrew Pettegree is a professor of modern history at the University of St. Andrew, where he was the founding director of the St.

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Publishing in advance of the Reformation’s th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism—the literal marketplace of ideas—into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.

Also available as: : Penguin Publishing Group. Book Review: Andrew Pettegree’s Brand Luther. Editor’s Note: This review is by Pastor Wade Mobley, president of the Free Lutheran Schools, a two-year Bible college and four-year seminary in Plymouth, MN serving the Association of Free Lutheran Congregations (AFLC).A graduate of the seminary, Mobley previously served as pastor of Living Word Free Lutheran Church for eleven years.

Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant Reformation by Andrew Pettegree. ratings, average rating, reviews.

How Martin Luther became a publishing smash — and created books as we know them and early-print specialist who documented Luther's impact on books and printing in his own book, "Brand.

Brand LutherPrinting, and the Making of the Reformation (Book): Pettegree, Andrew: "A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's th anniversary,"   Professor Pettegree’s new book is entitled Brand Luther, and it has the kind of subtitle that we’re accustomed to seeing in books by the Puritans and others in centuries past.

The subtitle: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant. Pettegree illustrates Luther's great gift not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand.

He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. He is the author of several books, but today we talk about the fascinating book he wrote and titled: Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe — and Started the Protestant Reformation.

Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of : Publishing in advance of the Reformation's th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism—the literal marketplace of ideas—into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.

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A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's th anniversary When an obscure monk named Martin Luther tacked his "theses" on the door of the Wittenberg church inprotesting corrupt practices, he was virtually unknown.

Within months, his ideas spread across Germany, then all of Europe; within years, their author was.Andrew Pettegree's title tells the whole story: Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe--and Started the Protestant Reformation.

The book tells the stories of a monk turned best-selling author, a one-customer book industry that found an explosive new market, and how a small town became a boom town. Luther by the book by Marc M. Arkin. May May Books May Luther by the book by Marc M.

Arkin A review of Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe--and Started the Protestant Reformation by Andrew Pettegree.

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